Tag Archives: Brewery

You’re Not Worthy

Stone World Bistro and Garden Taps, Escondido, California

It takes a stone arrogant bastard of a brewery to, just 15 months after tapping its first keg, release a new beer and brand it Arrogant Bastard Ale. Even more so to market it with copy like this:

This is an aggressive ale. You probably won’t like it. It is quite doubtful that you have the taste or sophistication to be able to appreciate an ale of this quality and depth. . . If you don’t like it, keep it to yourself – we don’t want to hear from any sniveling yellow-swill-drinking wimps ‘cause Arrogant Bastard wasn’t made for you.”

Slightly over a decade later, those arrogant bastards of Stone Brewing were named “All-time Top Brewery on Planet Earth” by Beer Advocate Magazine. Shortly thereafter founder Greg Koch received knighthood from the Belgian Brewers Federation. Arrogance, for sure, but apparently also with the sack (or should we now say squirely sword) to back it up.

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Mainstream Microbrews

Sleepy Dog Brewery, Tempe, AZ

Sleepy Dog Brewery, Tempe, AZ

Over a year ago I repented and confessed my beer bigotry. When we left Manhattan I expected to find most of the country awash in “light and refreshingly boring” American pilsners. I’ve since reformed but am still continuously amazed at the quality and variety of beer we find virtually everywhere we go.

When we rode into Tucson, Arizona, I wasn’t really surprised to find nine different local breweries. We’ve come to expect that. But one in a huge shopping mall? That was indeed a first.

After catching a rare movie at the Foothills Mall, we wandered into Thunder Canyon Brewery. In ages past, such a place would likely have served a line-up of similarly tasteless beers with various amounts of added coloring. The “brewery” a simple marketing gimmick designed to lure adults away from the food court.

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