Tag Archives: Pinky

The Great Cupcake Chase

Food has gone viral.

The surge in mobile bistros has given rise to the digitization of eateries. Sure, plenty of savvy restaurants have had a virtual presence for years, with slick websites promoting their fabulous fare. But when the kitchen has wheels, the entire establishment becomes virtual – here one moment and gone the next. Connecting with repeat customers isn’t as “simple” as providing great service and offering outstanding value; that’s a given. An even more basic neccessity is providing would-be patrons a way to find them.

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