
One of the things we always felt pressured by living in the U.S. was the subtle coercion of BIG. Big houses, big cars, big everything. There’s a lot to lament about big. It’s costly, it’s wasteful, it’s demanding. Every square inch of that bigness needs to be maintained and financed. It is, in our view, a horrible waste of time and resources.
Of course our view is a minority one. For the majority, big is desirable, it is status, and even an end unto itself. And because market economies like ours typically give the majority what it wants, we’ve seen a more than doubling of home sizes in the past 60 years. Not only are new homes being built bigger, vintage properties are torn down to make way for giants. In the process the stock of reasonably sized residences has declined, along with the options of the minority who prefer them.


















