Be careful, it’s Vegas out there
The cavernous room is lit in a dim, yet pleasing way. There are no windows, no clocks, no reminders of the outside world. It could be noon or it could be midnight outside. In here, there’s always time for one more round.
In front of you, a machine flashes like a video game. You watch the simulated wheels turn quickly at first and then they slow, one by one. The first wheel lands on the letter “W.” The next stops at “I.” The last rolls excruciatingly forward, passing worthless letter after worthless letter until you see the one you’ve been waiting for.
The letter “N” appears at the top of the screen and begins to move its way down toward the jackpot position. You watch as it slides ever so slowly toward the thing you’ve been playing for all night: WIN. You see that word completed on the screen for just an instant before the N ticks once more, out of position and back to worthlessness. You almost won big. Or so you think. In reality, you’ve just been manipulated.
Many years ago I recall reading about the incredible amount of planning that goes into making slot machines as addictive as possible. Their lights and bells are meticulously calibrated to keep you in a perpetual state of agitated excitement. The payouts are statistically measured and timed to give you just enough reward so that you keep on playing. And every once in a while, just often enough according to the latest behavioral science, the machine will let you think you almost won the big jackpot. How can you stop playing now when you were oh so close to cashing in?
It’s all carefully choreographed to relieve you of as much of your money as possible. Now those same tricks and tactics are coming to a website near you.
Everywhere Once 